Powering your photography with Facebook

Powering your photography with Facebook

Facebook announced today that it had reached 500 million active users. 500 million individuals who are using Facebook for networking, social transaction, information sharing, community building and marketing.

As a practicing photographer or photomedia artist, how can you not avail yourself of a slice of this vast pie?

Regardless of whether you’re a working photographer, a photographic artist, or a keen amateur looking for an audience, there is no denying that Facebook is a powerful means through which you can show and distribute your work and to market your services. Facebook allows businesses to set up pages, through which products and services can be marketed to those who “like” your page.

Even before the launch of the Venture Photography website, I had set up a Venture Photography Facebook page. Why a Facebook page before the website? For the simple fact that there is already an audience on Facebook – publicise the site launch on Facebook and you know that your Facebook contacts will visit and engage with your site.

As with any means of publicizing your business or your works, there are right and wrong ways of doing it. The right pitch can gain you audiences from the 500 million active users out there.

Getting started with a Facebook page doesn’t have to be a challenge. Have a look at this useful article, courtesy of Smashing Magazine:

Facebook provides many tools for maximizing the effect of your presence on the social network, most of all by means of business pages, also known as fan pages. Using a variety of applications and Facebook API tools, one can get creative not only with the page content, but with the design, too.

In this post, we’ll give you an idea of how to use Facebook for your business and self-promotional efforts. Below, you will find best practices for custom Facebook fan page designs, with various approaches to creating an attractive, descriptive and engaging Facebook business page. In addition, the selection of tutorials and resources for Facebook fan page development might help you get started with your own effective Facebook presence.

Read the full article at Smashing Magazine.